Extend your operating team.
For a live product, marketplace, DTC or China supply workstream that needs defined execution.
Send a brand brief →For brands, agencies and partners with an active brief
Move a defined e-commerce workstream forward.
Marketplace operations, DTC execution and China supply coordination—scoped around the delivery gap your team already knows it needs to solve.
If the problem is not yet clear enough to scope, start with the USD 595 written product-line diagnosis.
MarketCustomer and channel context
ExecutionMarketplace and DTC work
China responseProduct and supplier coordination
Choose the working relationship
Same operating system. Different responsibility.
For brandsTeam extensionYou own the commercial decision
For agenciesDelivery laneYou own the client relationship
For partnersExpert handoffYou own the final commitment
Shared controlWritten briefScope · owner · inputs · boundary
Atom Seller executionDeliver → document → review together
Add a delivery lane.
White-label or behind-the-scenes support with written handoffs, reporting and responsibility boundaries.
Discuss an agency lane →Connect complementary expertise.
For recruiters, consultants, technology, 3PL and compliance partners working around the same project.
Propose a collaboration →Agency or partnerOwns the client relationship and final commitment.
Written briefDefines the work, inputs, deadline and client-facing boundary.
Atom SellerCompletes the agreed workstream and documents decisions and risks.
Review and deliveryThe agency, partner or brand accepts the work and chooses the next scope.
For agencies
Three deliverables you can hand off.
Each one is written, asynchronous and scoped to one product line. You review it and present it under your own name.
White-label by default. We work under your NDA and do not contact your client. Each scope is capped at 4–6 hours; work beyond that is re-scoped in writing.
Ad structure audit
- You send
- Campaign and search-term exports for one product line.
- You receive
- A written audit, a restructured campaign map and a prioritized change list.
- Turnaround
- 5 business days
Listing and variation architecture
- You send
- The parent ASIN, the variation family and the main competitors.
- You receive
- A variation structure, a title, bullet and image brief, and a keyword-to-placement map.
- Turnaround
- 5 business days
Monthly SKU profit review
- You send
- Monthly sales, advertising, fee and cost exports.
- You receive
- A product line → SPU → SKU contribution view with one named action per SKU.
- Turnaround
- 5 business days after month-end data
Delivery lanes
Four ways to add execution capacity.
Each lane is scoped around inputs, work, a reviewable deliverable and an acceptance standard. The scope can be project-based or ongoing where capability and fit are confirmed.
Amazon & marketplace operations
Catalog, listings, launch coordination, operating cadence and account workflows.
- Input
- Market, account context, product and priority
- Output
- Scoped operating plan and completed workstream
Retail media & catalog execution
Advertising structure, search coverage, catalog health and reporting support.
- Input
- Campaign, listing and commercial context
- Output
- Defined actions, execution log and review
Shopify / DTC operations
Product, merchandising, lifecycle and cross-channel operating coordination.
- Input
- Store stack, owner, backlog and target outcome
- Output
- Prioritized backlog, completed updates and operating review
China supply coordination
Supplier discovery, RFQ, samples, quality checkpoints and logistics coordination.
- Input
- Specification, volume logic, target timing and constraints
- Output
- Comparable supplier evidence and coordinated next step
Agency delivery mode: any confirmed lane can be structured as white-label or behind-the-scenes delivery with explicit client-facing boundaries.
How an engagement runs
Shorter than the homepage. Clearer than a job description.
01FitConfirm the lane
02ScopeWrite the acceptance rule
03ExecuteKeep progress and risk visible
04ReviewAccept, stop or rescope
Value of the loopControlled commitmentEvery next step follows a review
- 01
Fit
Confirm the business, channel, workstream and required relationship.
- 02
Scope
Write owner, inputs, milestones, access and acceptance criteria.
- 03
Execute
Work through visible updates, risk logs and agreed overlap windows.
- 04
Review
Accept the deliverable, stop, or define the next scope separately.
What a scope must contain
Four fields prevent vague delivery.
Price and timing follow the workstream—not a broad promise that Atom Seller will “handle e-commerce.”
InputsData, access, market and context
WorkActions Atom Seller owns
DeliverableWhat the customer receives
AcceptanceHow completion is reviewed
Common starting scopes
Begin with the smallest scope that can be reviewed.
Start smallOne workstreamProve delivery
Controlled test30-day pilotProve working fit
Expand carefullyOngoing cadenceBroaden responsibility
Between every stageReview gateContinue · stop · redefine
One workstream
A listing, catalog, advertising, reporting or supply task with one owner and acceptance standard.
Best when the gap is already clear.30-day execution pilot
A limited product line or operating question with weekly review, decision points and a stop condition.
Best before expanding responsibility.Ongoing cadence
Daily exception review, weekly operating updates and monthly priorities across an agreed portfolio.
Best after scope and working fit are proven.Operating system in practice
See the business. Find the cause. Move the next action.
For an ongoing Amazon workstream, reporting is not a stack of disconnected metrics. We move from the portfolio view to the product line, SPU and SKU—then connect sales, advertising, margin and inventory to a reviewable decision.
01 · Daily control viewIllustrative structure · no client data
SalesTarget pace and trendUp · Flat · Down
AdvertisingSpend, sales, ACOS and TACOSTraffic → efficiency
ContributionPrice, cost, returns and marginRevenue → profit
InventorySell-through and days of coverExcess ↔ stockout
02 · Drill down to the causeOne hierarchy, one owner
- ALLPortfolioTarget attainment and total economics↓
- PLProduct lineWhich line changed the total result?↓
- SPUProduct familyWhich offer or variation moved?↓
- SKUSellable unitAdvertising, price, returns or market?→
- ACTNamed actionOwner, deadline and review condition✓
SignalA change appears in sales, margin, advertising or stock.
CauseSeparate campaign, promotion, competitor, market and operating effects.
EconomicsCheck whether the result creates contribution after cost and returns.
ActionProtect, grow, fix, clear, replenish or pause the SKU.
ReviewDefine the owner, evidence and next decision date.
Already have a live Amazon operation? Send the product line, current operating gap and the reporting cadence you need. We will respond with the smallest useful scope.
Scope an operating workstreamReview the work before the claims
Know what arrives each week.
These sanitized structures are derived from real operating practice. They show how the work is reviewed without exposing former-employer, account, product or customer data.
SalesUSD 8,420 · 96% of target pace · Flat
AdvertisingSpend USD 1,010 · ACOS 24% · TACOS 12%
ContributionMargin 21% · 2 SKUs below floor
Inventory38 days of cover · 1 SKU under 14 days
Daily operating view
Sales, advertising, contribution and inventory exceptions in one decision view.
Illustrative sample · fictional data| SKU | Trend / cause | Economics | Action / review |
|---|---|---|---|
| A-102 | Sales down 18%; lost top-of-search | Contribution 19% | Restore placement bids · Ops · 7 days |
| A-207 | ACOS 22% → 35%; unrelated broad terms | Negative after ads | Pause 6; move 3 to exact · Ads · 7 days |
| B-015 | 11 days cover; faster sell-through | Margin 27% | Replenish; hold coupon · Supply · restock |
| C-330 | Flat 8 weeks; lower conversion | Margin 9%, below floor | Clear; no new order · Owner · month-end |
SKU action register
Trend, cause, economics, owner and the condition for the next decision.
Illustrative sample · fictional dataCompletedRestructured A-line campaigns into 4 ad groups. Rewrote the main image brief for A-102.
RisksB-015 may stock out before restock. C-330 is below floor for a second month.
DecisionsApprove the exit of C-330. Confirm the coupon budget for restock week.
Next weekLaunch the exact-match test on A-207. Review A-102 placement recovery.
Weekly decision memo
Completed work, unresolved risk, client decisions and the next-week plan.
Illustrative sample · fictional dataWhy a China-based team
Keep supply response connected to the channel decision.
Factory access is useful when sampling, quotation, quality and logistics stay connected to what customers need and what the marketplace or DTC channel can support.
Written English firstRequirements remain reviewable
Planned overlapAgreed before kickoff
Defined responsibilityOwner, deliverable and acceptance agreed in writing
Permission boundaryOnly access required for the scope
For an active project
Send the brief you already have.
The first response confirms fit and what must be scoped next.
Not ready to scope execution? Start a written diagnosis →
Include these five points in your email:
- Your role: brand, agency or partner
- Primary market and channel
- Active workstream or delivery gap
- Target timing
- Required reporting or overlap
Or email brian@atomseller.com